ALMAY pure blends VCAM 107 items | updated Jun 11 2009

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• ALMAY pure blends™: No Compromise

• Make an ad for ALMAY pure blends™
• • $$$ PAID ASSIGNMENT
  • VIDEO SUBMISSIONS ONLY
  • ENDS 04/28/2009 01:00 AM GMT

more info

With over 95% natural ingredients and eco-friendly packaging made from 44% recyclable materials on average, ALMAY pure blends™ (www.almaypureblends.com) keeps you looking your best with no compromise.

We often find ourselves compromising beauty when trying to be environmentally friendly. Now you don't have to with ALMAY pure blends™, a new generation of natural cosmetics with over 95% natural ingredients and an irresistible range of pure-light infused color in eco-friendly packaging containing 44% recycled material on average. With ALMAY pure blends™, you get everything you want from a natural product, with no compromise.

your assignment: No compromise

Show how with ALMAY pure blends™, you don't have to compromise on your cosmetics. Explain and/or show some of the benefits of ALMAY pure blends™ in your spot.

example

Spokesmodel is walking with her friend in a farmer's market on a sunny, spring day. Her friend comments that she's looking particularly good today. The radiant woman responds by explaining that it must be her new ALMAY pure blends™. With over 95% natural ingredients, including fruit and flower extracts, and an array of color options, there is no compromise! Her friend has bought fruit and as the farmer hands her a plastic bag, she shakes her head and puts her purchase in her reusable tote. Close-up of the bag. Our spokesmodel energetically says "And the packaging is eco-friendly!" And her friend says, "Now that's beautiful!"

mandatories and recommendations

• Use ALMAY pure blends™ video endtag
• Try to keep your VCAM less than 30 seconds in length
• The "AL" in ALMAY is pronounced "Al" as in, "Al Gore"
• If you use the term "eco-friendly" in your VCAM, you must say or display on the screen, "Packaging contains 44% recycled materials on average."
• Product name is Almay pure blends™. Please do not refer to pure blends without it being preceded by Almay.
• In order to increase your likelihood of being approved by the client, please refrain from depicting sex, violence, obscene or political speech, or other potentially offensive content in your VCAM.
• Please refer to www.almaypureblends.com for additional approved language and inspiration
• Must submit VCAM using the UPLOAD YOUR VCAM NOW button

ALMAY may select one VCAM before the submission deadline to air on Current. To be considered for this early selection, please submit your ALMAY pure blends™ VCAM as soon as possible.

This assignment closes April 27th, 2009

---

Please download the VCAM Producer's Guide if you are curious or have any questions regarding how to create your VCAM assignment.

download assets

ALMAY® Logo (.eps)

ALMAY® Product Shots (.psd)

ALMAY® Endtag (.mov)

APM Legal Music

resources

• Producer Training
• FAQ
• VCAM Guide
• VCAM Terms

• new
• popular

Almay pure blends: What's In Your Basket?

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• Interstate5
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Almay pure blends: No Compromise

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Almay pure blends: Beauty World

Beauty World is a magical place where women can look fantastic, feel great, and kiss chili-dog Sunday goodbye... Check out the original upload here:...

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• featured
  05.30.09

  Almay pure blends: What's In Your Basket?

  
• featured
  05.30.09

  Almay pure blends: No Compromise

  
• featured
  05.29.09

  Almay pure blends: Beauty World

  
• featured
  05.29.09

  Almay pure blends: Nature Girl

  

• • ^#1
    

    Check out our Current Picks for the Almay VCAM!

    With so many amazing VCAM submissions for each assignment, we want to recognize excellent submissions that our sponsors didn't select for air. Check out our Current Picks for the Almay pure blends™ assignment. Great job everyone!With so many amazing VCAM submissions for each assignment, we want to recognize excellent submissions that our sponsors... more

    

    

    • willbpayne
    • added this

    2 comments

    5 months ago
  • ^#2
    

    Stick with Almay Pure Blends

    A healthy young woman finds an innovative solution to wanting to use natural cosmetics without spending big bucks. But Almay Pure Blends does it so much better.A healthy young woman finds an innovative solution to wanting to use natural cosmetics without spending big bucks. But Almay Pure... more

    

    

    • directorgal
    • added this

    5 comments

    6 months ago
  • ^#3
    

    Why Compromise? With Almay you don't have to.

    Almay Pure Blends eco-safe packaging and made with natural flower extracts their is no compromise with your makeup and helping the environment.Almay Pure Blends eco-safe packaging and made with natural flower extracts their is no compromise with your makeup and helping the... more

    

    

    • bryanblack
    • added this

    8 comments

    6 months ago
  • ^#4
    

    The Quest for Mother Nature's Makeup

    As Nat shopped for makeup, she was disgusted by the selection. Terrified by the horrendous ingredients found in conventional beauty products, she flees into nature in search of a natural alternative.As Nat shopped for makeup, she was disgusted by the selection. Terrified by the horrendous ingredients found in conventional... more

    

    

    • spdfproductions
    • added this

    2 comments

    6 months ago
  • ^#5
    

    Naturally Beautiful

    Rachel is naturally stunning with her Almay Pure Blends.

    

    

    • Randy
    • added this

    6 comments

    6 months ago
  • ^#6
    

    Almay: Natural Colors

    Almay can bring just as much color to you as the nature we live around

    

    

    • kellygal
    • added this

    0 comments

    6 months ago
  • ^#7
    

    What's in Your Basket?

    Choosing Almay Pure Blends with 95% natural ingredients is like picking flowers and fruit from your garden.

    

    

    • Interstate5
    • added this

    8 comments

    6 months ago
  • ^#8
    

    Almay Pure Blends Phenomenality!!!

    A date with the competion is a disaster waiting to happen.

    

    

    • Tiffcherie
    • added this

    0 comments

    6 months ago
  • ^#9
    

    Pure and Natural

    the essence of Pure Natural and Fresh Almay Pure Blends Music: APM Library Green_Valley_KOS_0134_00101

    

    

    • thushari
    • added this

    0 comments

    6 months ago
  • ^#10
    

    Natural Tone

    Find your natural tone with Almay Pure Blends... like kundalini yoga teacher Jiwan Shakti Kaur, as she plays her singing bowl in the desert.Find your natural tone with Almay Pure Blends... like kundalini yoga teacher Jiwan Shakti Kaur, as she plays her singing bowl in... more

    

    

    • regina
    • added this

    0 comments

    6 months ago
  • ^#11
    

    My Mom's Greener than Your Mom

    With all the excitement of "going green" why should we just limit that to cars. Let's see how green we can make our whole life. In this clip we have two adorable teens trying to see who's mom is the best at being green and saving the environment at the same time. Of course, the mom who uses Almay pure blends wins : )With all the excitement of "going green" why should we just limit that to cars. Let's see how green we can make... more

    

    

    • freesoilrentals_com
    • added this

    1 comment

    7 months ago
  • ^#12
    

    Color Your World

    In a world that constantly bombards us with images of what real beauty should look like, it is great to know that Almay Pure Blends are now available. Almay Pure Blends allow us to color our own world, highlighting the natural beauty in all of us. Better yet, the use of natural ingredients and recycled material adds to our love of the product.
    
    This is our interpretation of what Almay Pure Blends stands for. It's a little less make-up industry and a little more real. -It's how we color our world.
    
    Thank you for your vote!
    
    Larissa Barth, Quinn Lindgren and June Uajit HongkiatkhajornIn a world that constantly bombards us with images of what real beauty should look like, it is great to know that Almay Pure... more

    

    

    • larissabarth
    • added this

    1 comment

    6 months ago
  • ^#13
    

    An Eco-Friendly Face

    Does being eco-friendly mean you have to compromise your face? Not with Almay Pure Blends!

    

    

    • AlexandriaLoves2Film
    • added this

    0 comments

    7 months ago
  • ^#14
    

    Almay: Homemade

    you don't have to make your own makeup to get the benefits of natural makeup.

    

    

    • compere
    • added this

    0 comments

    7 months ago
  • ^#15
    

    ALMAY, what color do you choose today?

    Beauty lies in every shade of the world.
    Nature gives you everything.
    What do you choose today?
    
    ALMAY pure blends. Color your world, NaturallyBeauty lies in every shade of the world. Nature gives you everything. What do you choose today? ALMAY pure blends. Color your... more

    

    

    • EpicFeatures
    • added this

    2 comments

    7 months ago
  • ^#16
    

    Almay Pure Blends VCAM: Drawn to Almay

    Art does imitate life sometimes. Even hand-drawn models don't like to compromise on what "cosmetics" they are given. Fortunately this artist knows what will make this picky portrait happy.Art does imitate life sometimes. Even hand-drawn models don't like to compromise on what "cosmetics" they are... more

    

    

    • TheaterQueen
    • added this

    8 comments

    7 months ago
  • ^#17
    

    The Day Dream : Almay end tag

    When suzy gets fed up with the unnatural world she decides to abandon it...

    

    

    • kevinhayden
    • added this

    0 comments

    6 months ago
  • ^#18
    

    Natural. Beautiful. Real.

    What is one thing you won't compromise on? The most interesting thing about this commercial is the same thing that makes life so interesting--how, no matter how different we are from one another, a certain set of values can bring a small group of people together to form the strongest of friendships! The four women featured in this commercial are very good friends when the cameras aren't rolling. We truly are different from one another. But it's our core values,including our beliefs about the environment and health, that brings us together. A quality, natural make-up is part of our essence. Almay all the way!What is one thing you won't compromise on? The most interesting thing about this commercial is the same thing that makes life... more

    

    

    • maria_nicholas
    • added this

    0 comments

    6 months ago
  • ^#19
    

    A Pure Blend - 50sec

    An intense amount of research and amateur science gets one-upped by a real pure blend, Almay's Pure Blends.
    
    Full 50 second version.An intense amount of research and amateur science gets one-upped by a real pure blend, Almay's Pure Blends. Full 50 second... more

    

    

    • AdrianBikes
    • added this

    2 comments

    6 months ago
  • ^#20
    

    Almay Pure Blends - Don't Compromise

    An unwary girl is attacked by nature for using generic, un eco-friendly make up. (With music this time)

    

    

    • samcakes
    • added this

    0 comments

    6 months ago

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