A recipe that has been kept secret since 1745, the Drambuie legacy is not something conjured up by a marketing department on Madison Avenue. The adventure is real, Bonnie Prince Charlie, Scotland's rebel Prince, took flight to escape the English after an attempt to claim the British Throne. He survived with the help of the Highland Clans, and as thanks, rewarded one family - the Mackinnons - with the secret recipe for his personal elixir - Drambuie - a blend of spiced heather honey and blended whiskies. Today, that spirit of adventure lives on in every bottle of Drambuie.
Create a VCAM that reflects and embraces the spirit and authenticity of the Drambuie brand. Your ad should focus on these key themes:
*"First Among Equals"
* Adventure, Inspiration, and Competition.
* Do your best to keep your VCAM under 60 seconds in length.
In making this VCAM, you should feel free to tell your story in any way you see fit. Be serious or humorous, stylish or gritty, testimonial or fantasy. Let your VCAM reflect your views of the Drambuie legacy and future!
MUST HAVES:
Feel free to make use of the Logos and Assets, but remember that usage of the end tag is mandatory. Good Luck!
And by all means, go to
current.com/pursuit for inspiration and your chance to join Richmond and the Current team in Scotland for the 2008 Drambuie Pursuit!
Download: Drambuie Logos (.eps)
Download: Drambuie Endtag (.mov)
